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I’m really excited for this series.  Kayla Curry, author of Obsidian, has graciously agreed to come by two weeks in a row to talk about the dreaded duo: marketing and accounting.  I hope you find her posts as helpful as I have!  Check back next week for her follow up on accounting. 

Part One: Marketing

Hello! I’m Kayla Curry and I’m posting on the wonderful Jen McConnel’s blog today about taking off the author hat and putting on the marketing hat. Thanks, Jen, for having me on your Writers on Wednesday blog series!

Before I get into that, I would like to explain that I am sort of in between an Indie author and a Published author. I took the traditional route and queried publishers and eventually found Martin Sisters Publishing. They are a small publisher run by two wonderful sisters. They took on the task (and the costs associated with these tasks) of editing, formatting, designing, and publishing my book. I was very involved, but most of the hard work was on them.

Since they have done all the hard work involved in publishing my book, it is up to me to market it, which is where I fall more into the Indie author category. Marketing your book as an Indie author is a full-time job.  In today’s social media outlets you need to be relevant and to be relevant you must always be thinking of ways to market your book without being too pushy. So here are some marketing tools I’ve used and some DOs and DON’Ts associated with them.

Twitter: AKA One of the most important marketing tools out there.

  • DO tweet often.
  • DON’T tweet so much that it’s annoying.
  • DO tweet about other things besides your book.
  • DON’T get involved in Twitter Fights.
  • DO retweet other people’s promotions. (The more you retweet; the more you’ll be retweeted)
  • DO follow other authors.
  • DO use Tweet schedulers and auto tweets WISELY.
  • DON’T ONLY use schedulers (It’s called SOCIAL media because you’re supposed to be social)
  • DO Followback-unless it’s a bot or someone who obviously only tweets things irrelevant to what you do or your interests such as car wash advertisements. (Why crowd up your steam with that?) Also, if someone follows you who only tweets in a language you don’t know, don’t crowd up your stream with that either.
  • DO click on links that you RT before you RT them. Make sure you are sending people to a legit site that you can back-up yourself.

Facebook

  • DO get a page specifically for you as an author and/or for your book(s).
  • DON’T friend everyone who likes your page on your personal account.
  • DO “share” and “like” pictures, links, and other posts. Show people you care about what’s going on in their lives.
  • DO interact with as many people as possible. The more you interact with people, the more they will interact with you and the more likely they will “share” or “like” your book posts.
  • DON’T get involved with Facebook Fights.
  • DON’T expect people to “Like” your page if you don’t “Like” theirs.
  • DO post often.
  • DON’T flood people’s stream with posts.

Blogging

  • DO post often.
  • DO post things relevant to you and your book.
  • DON’T only post things writers would like—think about what your readers would like.
  • DO promote other authors on your blog. (If you promote them, they will promote you!)
  • DO visit and comment on other blogs.
  • DO have a clean and easy to view design.

Online marketing in general

  • DO be courteous to others
  • DO interact with others.
  • DON’T insult or berate others even if they do so to you.
  • DO come up with fun and creative ideas for marketing—new marketing tactics are interesting.
  • DO reply to all messages, tweets and comments directed at you.
  • DON’T try to push your views onto others.

Sites to make sure you have accounts on:

  • Twitter
  • Facebook (You at least need an author or book page, but you can do so much more if you have a personal account too)
  • Goodreads (Get a basic account first and add your book then get an author profile)
  • Amazon (You need an account and an Author Page once your book is out)
  • Smashwords
  • Google+ (especially if you use Blogger)
  • Pinterest
  • YouTube (especially if you have a book trailer or plan to have one)
  • Kindlegraph (Once your book is on Kindle)
  • Your preferred blog provider:  Blogger  WordPress (There are others, but these are the most popular. I use Blogger because it syncs up with my Google+, my Google author website, YouTube and other tools such as the calendar.

*A note about accounts: Be consistent! Use the same profile picture and about me info so people know for sure that it’s you they have found!

Well, that’s all I have for now! There are lots of other marketing tools online, but these are the basics. Start with these and the other stuff will come naturally! Tune in again next week for another post on taking the author hat off and replacing it with the accountant hat! Thanks again, Jen!

Links to Kayla Curry and Obsidian:

Blog

Author Website

Goodreads

Twitter

Obsidian Facebook Page

Mystic Stones Series Website

Obsidian on Amazon Kindle

Obsidian All Available Formats

Goodreads Book Page

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